Blog - Joe And Candy Online Marketing

Diagnose Sendlane Automation Issues

110118-N-7456N-300 SAN DIEGO (Jan. 18, 2011)

After an incredible Saturday of deep diving into video binging, thanks to Jeff and Shannon. Bring on the fire hose!

Binge Videos

Shannon has an incredible 5 Day Website Challenge that I swallowed in 6 hours. This course is just incredible. I signed up for it on the previous Monday. Come Saturday I was ready to dive in.

Jeff's videos comprised of nothing but pure meat and potatos for an online business. How to integrate your Sendlane processes with a WordPress site. Yummy! I did have to eat my vegetables though. I went ahead and purchsed a license for Thrive themes. So far I haven't regreted it. The Thrive Architect is the bomb.

Implementation Joy

Sunday was spent implementing most of the things learned. There were a couple of rough patches, but going back and reviewing the previous days material took care of it.

One major snag, was not being able to get my automation to work. Sendlane doesn't let you now if an automation was activated. Talking to customer service let me know that the queue for running the automation was a little behind. I just need to wait a little bit. They were right. All good.

Funnel Diagnosing

From my experience working on enterprise level messaging systems, we run into this kinds of problems from time to time. We found a way to tag our messages as they go through our messaging pipes (similar to funnels). What we do is append information to the messages themselves to let us know where they have been. It saves us a lot of headaches when messages don't get delivered.

The video below is one way to add information to a message. Please enjoy!

P.S. If you want a free copy of the code to paste into Thrive Opt-in from your Sendlane Web Form, CLICK HERE!

*Affiliate links are in this content

Mistakes in your online business abound when you are trying to go Mach 5

Giving it your all, does not mean that you are being productive. In fact it can mean your are on the road to ruin. The only thing that can be said, is you need to make mistakes in your online business as fast as possible. You will then be able to learn from it and put it behind you.

We were being sloppy in our tracking codes. For those who don’t know what a tracking code is: it is a way in which you can measure what people are doing on your online business. If only I had seen this information earlier. It would have kept me from making a blunder.

BTW, Jeff thanks for the Ads Targeting List, at least 10+ hours of research. (You have to watch the videos in order to make a screen cast)

Free 25 Page Online Marketing Terms

We are happy to announce that we are offering a free pdf of Online Marketing Terms.

Trying to create an online business can be one of the hardest things you have ever done. because of lack of time and drinking from a water hose of information, we can be overwhelmed.

This pdf file will be a handy reference for when you run into a term and you are not sure what it means.


3 Things To Have A Profitable Business

Most businesses fail, both online and offline, and that’s hard to face!
Do you know why?  The answer is actually pretty simple.

It’s because they don’t bring in enough revenue from their product sales to cover their advertising costs and turn a profit. That’s the basic goal of any business, right? To spend money on advertising, sell products, and have some money left over after paying for all of your expenses so you can do it all over again.  Why do they struggle to make a profit?

It’s because they don’t have all 3 of the things you need to create a profitable business…

  1. High-quality traffic (people coming through their doors).
  2. A high converting online sales process (to sell their products).
  3. A variety of high and low priced products called a value ladder (selling multiple products at different prices).

Put those 3 things together and you have the perfect scenario for a profitable online business, but leave one out and you’ll struggle and most likely fail.

To learn more about the possibility of creating an online business, come back for more information.

Every day more content to help YOU! Just like us. We know how helpful it is to be given valuable information.


What to do as seller in a Competive Market

In highly competive market, the only thing buyers will be judging a good buy on is price. This will make the product or service a commodity. This is becuse the supply is much greater than demand.

In these kind of markets there are three things a seller can do.
1. Sell at the best price they can get, even taking loss.
2. Move to a less competive market.
3. Try to differentiate.

To differentiate your offering you have to be able to make your product or service you must be able to make it unique, rare, or increase its value.

Some ways to increase its value is to add other offerings with it. This may include manufacturing videos describing the process used to make the good. Another offering would be to include instructions and listing of materials to make the goods.

A very good way would be to include a value ladder. In other words have a high ticket item that woud cover any losses for the low priced items.

In a market that is competive be aware that you probably won’t win on price aone. Your competitors may have other offerings that defray the losses. They may also have offerings that do not even compete in the same market. An exampe would be an influencer for power tools. Since they are a infuencer they may be making most of their income from advertising with tool manufacturers. The good they then are selling are just to help defray the cost of manufacturing.